Inbound marketing has existed in the advertising world for ages. But it has only become a mainstream way of promotion in the past 5 or 10 years.
Inbound marketing is used when you don’t want to bombard your audience with repetitive ads or become intrusive in pursuing them. The tactics involved in inbound help you approach your customers or audiences in such a way that you can send your message across without ruining your reputation with repeated ads.
Thus, inbound marketing follows the “three right rules” – right content delivered to the right customer at the right time. The strategies involved in inbound can vary from email marketing to newsletter subscriptions or even discount offers and broadcast messages. The whole premise of inbound is to attract people in toward the brand, rather than pushing your message out to generate conversions. In other words, this kind of strategy focuses on making content available for customers who will then decide to pursue it or not.
Inbound marketing, focuses on a rather niche approach of calling in the customer through offers, discounts, and even websites and newsletters, to compel them to take action for your brand. It focuses on inspiring those customers to take an action.
No matter your business, you’ll need to create a blend of marketing strategies involving both content and inbound ideas which can help you create a funnel which can then guide your customer with a series of steps that can attract and subsequently convert your target audience into successful customers.
